Activewear is a staple in many individuals’ wardrobes. Activewear is usually clothing that can be worn to work out or being active in any capacity. This type of clothing is specifically made for an active lifestyle because of how it is made. This clothing is usually made with light fabrics and materials that are breathable and stretchy. Activewear is perfect because there isn’t one way to wear it properly. Many would consider Amazon to be the best venue for everything retail but there is one company that is forcing the retail giant to make room. Fabletics is a clothing phenomenon that was co-founded by Kate Hudson, who is a famous Hollywood actress. Fabletics is beloved by many young all over the world because of their appealing activewear. Clothing by Fabletics is extremely comfortable. The company has leggings that are great to wear anytime of the day. Fabletics gets a high score for being unique and a leader in an industry that is constantly evolving.
Fabletics has seen amazing success in a short period of time. The company has only been around for a few years and they are already seeing success that some companies only see in decades of doing business. Fabletics has earned more than $250 million in a few short years. Fabletics’ business model is pretty simple. The company provides a subscription service to their customers. When a customer pays a monthly fee to Fabletics, they can get an activewear outfit every month. This is great for people that are lovers of the gym or an active lifestyle. Fabletics has multiple stores in the United States and they are in a phase to open more very soon. The company currently has stores in California, Illinois, Hawaii, and Florida.
Fabletics has taken a negative and turned it into a positive. Many retail companies do not like the concept of showrooming because it causes them to lose money. Showrooming is the act of browsing at one store and going somewhere else to buy the item at a cheaper price. Fabletics has combined their online shop and physical stores. When a member of Fabletics browses at a physical store, the item or items are automatically added to their online shopping cart, eliminating the need for the customer to go elsewhere. Fabletics has done a great job of making their customers feel important and wanted. The company’s great customer service is a big part of their success.