The area of Manaira used to be an area that did not have a lot of tourism. People would come there and would stay because of the sleepy lifestyle the town had. Roberto Santiago knew this when he created Manaira Mall. He wanted to give the town something people could enjoy but also something people would want to come to the town to enjoy. He knew a mall would be the perfect place, but he wanted his mall to be different from all the other malls he had seen in the past. He wanted it to be a mall where people could enjoy different things. It wasn’t going to be a boring shopping mall with a few chain stores. Instead, he made Manaira a mall that was a destination. He knew the mall would have a chance to grow as long as people were shopping there and were doing what they could to take advantage of all the shopping options he had available.
The idea for the mall was to ensure it would be something that would continue to grow. Roberto Santiago wanted it to keep getting bigger and growing with the area. He knew it would bring more to the Manaira area but he also knew he would have to do different things once the area grew. When he began building it, he allowed for more growth at the mall. It was what was going to help it get through hard times.
Roberto Santiago knew what he was doing. While other malls began to go under, Manaira remained a popular option. It continues to be a popular place for people to visit even with many people using online shopping. Since Roberto Santiago built the mall to withstand the test of time, it has been a huge improvement. It has also been something most people are able to benefit from because of the options they have at the mall. As things have gotten harder for other malls, the Manaira Mall just continues to grow and profit thanks to the business expertise Roberto Santiago had when he was designing the mall.
One thing Roberto Santiago did that was different from other mall owners was create an expo center that serves as entertainment for the people who visit the mall. While visitors can choose to visit one of the 11 movie theaters, the expo center allows them to see international concerts. There are also Brazilian events that are at the expo center. Roberto Santiago did this so people would have a chance to enjoy everything he knew he loved about Manaira. It helped to set his mall apart from all the other ones that only have basic entertainment options for the visitors.