Finding a new niche in the bottled water market is challenging today. In fact, bottled water has become one of the increasingly difficult markets to break into for any company, but this hasn’t been the case with Waiakea Hawaiian Volcanic Water. Sustainable Waiakea water has been making incredible strides forward in the bottled water market. This is for a few reasons, all of which have to do with their unique marketing strategy as a company.
One reason is that Waiakea has been keeping up with their new found supply and demand. They have invested in a bigger company manufacturing facility, that will help them keep up with the exponential growth on the international market. This new facility should hold them well into the next few seasons of growth in the bottle watered market.
Another reason is that they have not tried to compete with other name brands of bottled water manufacturers in the global market place. The goal of Waiakea water has been to create growth that is sustainable, but not based on unrealistic advertising or goals outside their own product market. They want to create a water product that is healthy but also brand loyal, one that customers choose on their own terms.
Another big reason for the popularity of Waiakea Hawaiian Volcanic Water is the brand name packaging. It is using a fully degradable bottle. This bottle is 100 percent recyclable, using a special new degradation formula for the plastic. This new material makes it have a degradation lifespan of over 1,500 years. This is very ecologically friendly, and a great selling point for the Waiakea water brand name.
Waiakea Hawaiian Volcanic Water is changing the way that consumers think about bottled water brands. They are a new and upcoming company with all the right attitudes for a booming bottled water market. This is a sound strategy for marketing their products and making a big name for themselves in the global marketplace. Waiakea is counting on a new generation of consumers to create loyalty for their brand in the bottled water market of today. This is what makes their company something to watch this season.