Russian ingénue and make up maharishi Doe Deere comes tells her story that seems like something straight out of the Never Ending Stories. As she zips around life with a trail of bright rainbow colors it is easy for us to see why her following has grown and the numbers are still growing.
She is not your quintessential makeup artist as she is both punk and princess. She is goth queen meets Alice in Wonderland. She has had her hands on every type of face imaginable. In her seductively rich Russian accent she quips “I think it is funny that when I tell people I have very wealthy, very successful business woman (and sometimes men) ask me to do their makeup, these people laugh a little. I love every face and everyone wants to feel pretty. This is my passion. I want to make you feel pretty.”
Doe Deere grew up in Russia but had her sights set on New York City. It is there in New York that she met her bandmate and future husband. Doe will tell you that it was during this time that her and her husband/business partner, learned to collaborate and learned how to run a business. “Being a musician in NYC is cut throat so if you want to get people to come to your gigs then you have to always be thinking outside the box. You must be creative and inventive.” Their hard work paid off, not as musicians, but as the collaborative make up team at LimeCrime.
When she isn’t busy running her make up company she is often asked to speak at events that promote female entrepreneurs. “Our world is every evolving and women are coming into their own and running billion dollar corporations. Now more than ever we are in need of women who are eager to speak to other entrepreneurs for inspiration and direction.” Doe Deere is perfect for the job.
Doe Deere’s motto is “Go where you love”. She says, wholeheartedly that it is the best advice to follow and give. “Because I travel all over the world, I met so many different people and every one of them is unique and has something special about them. If I end up doing makeup for them I take that something special and from there I expand it onto their face and body. The results are always surpassing my expectations.”
LimeCrime attributes much of its success on Doe’s interest in bright and unusual colors. The LimeCrime team speaks candidly about how the shook up the makeup industry with never before seen colors and pigments. “Back in 2008 there was nothing but flat colors. We were so tired of seeing beige lip gloss.” People, from all walks of life, were begging, thirsting for my vibrant colors so LimeCrime stepped up to the plate and delivered homerun after homerun. Doe relies on her team to keep thinking and stretching their imaginations. “It is these creative geniuses that will keep LimeCrime profitable for many many years to come.”
Visit https://www.limecrime.com/pages/our-founder to learn more.