NewsWatch is a television show that began airing in March 1990 on the AMC Network and Ion Network. The show began on a monthly basis focusing on financial issues, but throughout the nineties it would expand its topics of interest to include consumer news, celebrity interviews, electronics reviews, and public service announcements. In 2011, NewsWatch would again shift its focus. They began airing content that covered the technological sector, with a slant towards new consumer technologies. Since April 2011, NewsWatch has worked with several Fortune 500 companies such as Sony, Siemens, Casio, and SteelSeries to produce content.
In late fall 2013, a team at NewsWatch TV created segments for SteelSeries. According to Tori Pugliese, Senior Director of Global Marketing and Public Relations at SteelSeries, “It was an excellent experience to be able to work with a team where they understand the SMT process and how PR really works.” Together, they developed a script that was both timely and relevant. The team was able to help SteelSeries deliver the message that they wanted to convey in a way that their audience could understand. Their collaboration was seamless and effective. Tori Pugliese went on to state that the segments were of such a high quality that they were later re-purposed for use on their social media and press sections. These segments would be seen in every market of the United States, reaching over 95 million households.
For their hard work and dedication, the show was nominated for two Silver Telly awards in 2016. Newswatch would receive one of these awards. In 2017, NewsWatch TV won a Gold and Platinum Marcom Award for their show. Shortly thereafter, they would air their 1000th episode.
NewsWatch is show that was created in 1989 and is based in Washington, DC. NewsWatch TV provides viewers with up-to-date consumer news. This show focuses on technology and entertainment and introduces original stories, interviews and product reviews featured on each episode. These reports are usually self-contained and cover a variety of different topics ranging from big tech companies to mobile apps. The 30-minute show also covers breaking news and is seen in more than 200 markets in the United States. NewsWatch TV is consistently bringing viewers the latest and greatest news. A numerous amount of companies that have worked with NewsWatch TV are thankful for the support, and NewsWatch TV on Facebook.
One of the clients that have worked with NewsWatch TV is SteelSeries. SteelSeries is an international electronics company. To support SteelSeries, NewsWatch TV promoted the SteelSeries headphones and gaming controllers by producing reviews of the products on the show. These promotional reviews of the products were intended to draw in an increasing number of customers. This review would also provide SteelSeries with valuable marketing tools to use for their future business communications, and learn more about NewsWatch TV.
SteelSeries was grateful for the NewsWatch team providing an excellent marketing platform for their business. Senior Director of Marketing at SteelSeries, Tori Puglies, stated that working with the NewsWatch TV team was insightful and a great experience due to the extensive knowledge of PR that the team provided. NewsWatch provided the SteelSeries customer base with a positive review that was easy for the customer to understand. Puglies stated that the NewsWatch team was extremely helpful in advancing distribution among customers. The quality of the video, script and knowledgable approach to marketing SteelSeries products proved to Tori Puglies that NewsWatch TV really understood their needs and came through with results.
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