How JHSF has been shaping Brazil’s real estate and the contributions of Jose Auriemo Neto

When it comes to listing companies that have helped shape the scope of real estate in Brazil, JHSF always tops the list. This company is one of the earliest pioneers of industry, as it was established back in the 1970s. Since then, it has done nothing but turn Brazil into an urban landscape through the development of high-end ultra-modern projects.

Notable projects

Based in Sao Paulo and led by Jose Auriemo Neto, JHSF has for the past four and a half decades, transformed the scope of real estate through the development of shopping malls, ultra-luxurious restaurants and resorts, modern residential properties and office buildings as well.

Some of its most notable projects include the iconic Metro Santa Cruz shopping mall which steals the show in Sao Paulo by being the only shopping complex with a subway station, Salvador’s Bela Vista, and Manaus’s Ponta Negra shopping Centre. These are just but a drop in its ocean of real estate investments.

A brief overview of the company’s history

As mentioned earlier, the firm was established in the early ’70s, 1972 to be precise. Since its inception, the company has always been a family business, as its formation was as a result of collective efforts between brothers, Fabio and Jose Roberto Auriemo. However, there were two other partners on board.

From the word go, the company has always directed focus in construction and development, a factor that saw grow it rapidly and by 1990, it was a real estate giant. To increase its efficiency and footprint, the two brothers decided to split into two separate firms. Today, JHSF has grown into a conglomerate in real estate with projects in and out of the Brazilian borders.

Jose Auriemo Neto

After his graduation from the Fundacao Armando Alvares Penteado University in 1993, Jose Auriemo Neto, son to one of the founders, joined his family’s business. Today, he serves as the CEO and chairman of the company. His earliest achievement at JHSF was the establishment of the firm’s Parkbem Company in 1997. Since then, he has gone on to achieve much more, such as leading JHSF to its first partnership with brands like Hermes, Pucci & Jimmy Choo and the development of its first airport.

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Todd Lubar Realtor Keeping the Pulse of the City

Refurbishing Homes

One of the options of the younger demographic moving in is to move into a refurbished home that has been torn out and renewed from the inside. Refurbishing has touched a lot of homes in the Baltimore area. Todd Lubar says there are many areas in Baltimore that were once abandoned that have been used to restore hope to old neighborhoods.


Upgrading Public Transportation

Baltimore have projects concentrated on improving the transportation in the city. Todd Lubar says expanding transportation will add a huge boost to making the city more friendlier to those choosing to move to Baltimore. For example, those moving into the suburbs will have better public commute opportunities to work.


Supporting Upstart Businesses

Another factor in making housing more affordable is the greater support among business owners to encourage and support the younger talent that is moving into Baltimore. Todd Lubar believes Baltimore is becoming a place that is known to be highly supportive of new ideas and new startup business. This not only boosts morale among established companies, but also is a key to attracting new companies to Baltimore.


Living and Lifestyle

The cost of living has not risen in Baltimore, and that may be another factor in attracting those who are on the move, but unable to afford to move to another city where housing higher and increases annually. Todd Lubar made it clear that city developers are catering to keeping young professionals inside their communities by providing more theme parks, shopping, and recreation near where they live.


Todd Lubar Realtor

Todd Lubar graduated from Syracuse University with a B.A. in speech communication. Todd Lubar began his realtor career in 1995 working with Crestar Mortgage Corporation. The people and knowledge he gained became invaluable for advancing his realtor career in the following years. In 1999 he earned a position with Legacy Financial Group and gained an equity position.

Todd Lubar was able to start broker loans to investors and lend money. In 2002 he opened Lengendary Properties, LLC. He began developing homes and helped over 200 families purchase and rehabilitate their homes. Soon his success opened new doors of credit for larger home developments projects. Hewas able to have access to as much as $20M in credit.


Legendary Properties, LLC

Todd Lubar formed Legendary Financial LLC after finding many underserved clients. At this point, Todd Lubar had already processed over 7000 transactions, which he gained the insight to be able to see the risk of each transaction better. Todd Lubar got into the commercial demolition business during the financial crises of 2007 and worked with some of the largest general contractors in the country. Lastly, Todd Lubar started an Automotive Scrap metal business which recycles metals. Ultimately it became a publically traded business.


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