When it comes to listing companies that have helped shape the scope of real estate in Brazil, JHSF always tops the list. This company is one of the earliest pioneers of industry, as it was established back in the 1970s. Since then, it has done nothing but turn Brazil into an urban landscape through the development of high-end ultra-modern projects.
Based in Sao Paulo and led by Jose Auriemo Neto, JHSF has for the past four and a half decades, transformed the scope of real estate through the development of shopping malls, ultra-luxurious restaurants and resorts, modern residential properties and office buildings as well.
Some of its most notable projects include the iconic Metro Santa Cruz shopping mall which steals the show in Sao Paulo by being the only shopping complex with a subway station, Salvador’s Bela Vista, and Manaus’s Ponta Negra shopping Centre. These are just but a drop in its ocean of real estate investments.
A brief overview of the company’s history
As mentioned earlier, the firm was established in the early ’70s, 1972 to be precise. Since its inception, the company has always been a family business, as its formation was as a result of collective efforts between brothers, Fabio and Jose Roberto Auriemo. However, there were two other partners on board.
From the word go, the company has always directed focus in construction and development, a factor that saw grow it rapidly and by 1990, it was a real estate giant. To increase its efficiency and footprint, the two brothers decided to split into two separate firms. Today, JHSF has grown into a conglomerate in real estate with projects in and out of the Brazilian borders.
Jose Auriemo Neto
After his graduation from the Fundacao Armando Alvares Penteado University in 1993, Jose Auriemo Neto, son to one of the founders, joined his family’s business. Today, he serves as the CEO and chairman of the company. His earliest achievement at JHSF was the establishment of the firm’s Parkbem Company in 1997. Since then, he has gone on to achieve much more, such as leading JHSF to its first partnership with brands like Hermes, Pucci & Jimmy Choo and the development of its first airport.
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