The SteelSeries Segments, ANewsWatch TV Review Recap

NewsWatch is a television show that began airing in March 1990 on the AMC Network and Ion Network. The show began on a monthly basis focusing on financial issues, but throughout the nineties it would expand its topics of interest to include consumer news, celebrity interviews, electronics reviews, and public service announcements. In 2011, NewsWatch would again shift its focus. They began airing content that covered the technological sector, with a slant towards new consumer technologies. Since April 2011, NewsWatch has worked with several Fortune 500 companies such as Sony, Siemens, Casio, and SteelSeries to produce content.

In late fall 2013, a team at NewsWatch TV created segments for SteelSeries. According to Tori Pugliese, Senior Director of Global Marketing and Public Relations at SteelSeries, “It was an excellent experience to be able to work with a team where they understand the SMT process and how PR really works.” Together, they developed a script that was both timely and relevant. The team was able to help SteelSeries deliver the message that they wanted to convey in a way that their audience could understand. Their collaboration was seamless and effective. Tori Pugliese went on to state that the segments were of such a high quality that they were later re-purposed for use on their social media and press sections. These segments would be seen in every market of the United States, reaching over 95 million households.

For their hard work and dedication, the show was nominated for two Silver Telly awards in 2016. Newswatch would receive one of these awards. In 2017, NewsWatch TV won a Gold and Platinum Marcom Award for their show. Shortly thereafter, they would air their 1000th episode.